Customers love Panera Bread for various reasons. The interviewer wants to see that you have an understanding and respect for the customer relationships the brand has worked so hard to build.

Perhaps it's the calm environment created by the classical music played in all locations. Maybe customers love going to Panera Bread because they are transparent about the ingredients and nutrition information in their menu items. Perhaps it's the promise to serve only antibiotic-free meat, or the fact that all of their bakery items are fresh-made and sold same-day. Showcase what you know about Panera Bread and why you believe it has built such a strong customer following.