"Market segmentation is all about organizing statistical data on potential customers for targeting. There are many different areas to focus on but an especially important area to consider is demographics like gender, location, education level, and various others. I worked on a campaign where we were marketing trendy handbags and had to ensure that I understood the group of people that would be interested in them, where they shopped, their preferred price range, how they'd use the product, and more. All of the demographic information gathered to create the segment helped me to decide on the right style, places, and times to market to the audience. It also prevented me from advertising to people that would likely not be interested in the products."