Kantar Operations Mock Interview
Master 30 Kantar Operations interview questions covering data insights, client delivery, and operational excellence.
Question 22 of 30
Reporting and analytics are crucial for Kantar to monitor and gauge results and demonstrate ROI to clients. Give an example of a client report you've created, and how the data from that report helped you to plan the next steps of their campaign.
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Example Answer
Community Answers
Rachel Marcelle is a full desk recruiter and career blogger whose passion is helping others reach their goals.
Here, the interviewer wants to make sure that you understand the importance of measuring and delivering results to clients who need a return on their investment, and that at some point, you've been responsible for monitoring and reporting on activities and outcomes. They also want to see if you are an analytical thinker, how you react to data, and what kind of data you're most familiar with.
You can answer by providing an example of a report you've created to track and show marketing activities, and critical results. You may choose to tell them about reporting on a campaign that was successful or not and explain adjustments you made for increased success.
Rachel Marcelle is a full desk recruiter and career blogger whose passion is helping others reach their goals.
"One of my client's goals was to increase the number of purchases completed through their website. They had no clear direction on how to do it. I added a sophisticated analytics tool to the back end of their website to see where traffic on their website was originating from, and to analyze the behavior of customers from the different sources. After compiling the data for a set time, I put it into a simple format to allow my client to see two metrics: Traffic Sources and Completed Sales. This report helped us to realize that most visitors that made purchases came from one social media site, so we decided to increase the budget for paid advertising there to reach more potential customers."
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Anonymous Answer
I would conduct monthly analytics reports when I was a freelance social media manager and use this data to adjust our strategy for example as video content was performing better we tailored our strategy to create more video content. I also would conduct weekly analytics reports at _____ to do the same thing.
Jaymie's Feedback
This is a good example! Do you have any metrics you could share? For instance, what month-over-month adjustments have you made, and the outcome or impact in numbers, percentages, or dollar amounts?
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