QUESTION 22 OF 30

Reporting and analytics are crucial for Kantar to monitor and gauge results and demonstrate ROI to clients. Give an example of a client report you've created, and how the data from that report helped you to plan the next steps of their campaign.

Here, the interviewer wants to make sure that you understand the importance of measuring and delivering results to clients who need a return on their investment, and that at some point, you've been responsible for monitoring and reporting on activities and outcomes. They also want to see if you are an analytical thinker, how you react to data, and what kind of data you're most familiar with.

You can answer by providing an example of a report you've created to track and show marketing activities, and critical results. You may choose to tell them about reporting on a campaign that was successful or not and explain adjustments you made for increased success.

"One of my client's goals was to increase the number of purchases completed through their website. They had no clear direction on how to do it. I added a sophisticated analytics tool to the back end of their website to see where traffic on their website was originating from, and to analyze the behavior of customers from the different sources. After compiling the data for a set time, I put it into a simple format to allow my client to see two metrics: Traffic Sources and Completed Sales. This report helped us to realize that most visitors that made purchases came from one social media site, so we decided to increase the budget for paid advertising there to reach more potential customers."

Community answers are written by other candidates practicing this set. Reading how others frame the same question is one of the fastest ways to sharpen your own.

Anonymous Answer

I would conduct monthly analytics reports when I was a freelance social media manager and use this data to adjust our strategy for example as video content was performing better we tailored our strategy to create more video content. I also would conduct weekly analytics reports at _____ to do the same thing.

Jaymie's Feedback

This is a good example! Do you have any metrics you could share? For instance, what month-over-month adjustments have you made, and the outcome or impact in numbers, percentages, or dollar amounts?

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Kantar Operations Mock Interview

Reporting and analytics are crucial for Kantar to monitor and gauge results and demonstrate ROI to clients. Give an example of a client report you've created, and how the data from that report helped you to plan the next steps of their campaign.

Unlock all 30 Kantar Operations questions

30 Kantar Operations Interview Questions & Answers