Kantar Operations Mock Interview
Master 30 Kantar Operations interview questions covering data insights, client delivery, and operational excellence.
Question 8 of 30
What are some free and paid tools you've used to conduct market research and how have they been helpful?
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Rachel Marcelle is a full desk recruiter and career blogger whose passion is helping others reach their goals.
Your answer may vary by industry, but the purpose of this question is to determine your experience with specific market research platforms and finding ways to research outside of them, or independently. You can name paid and free platforms or sources you've used to gather information about products and your audience.
Don't forget to study the job description so that in your interview, you can list any tools the company says are helpful in the role you're interviewing for. If you are familiar with a tool but don't mention it, they may assume that you don't have any experience in that area.
Rachel Marcelle is a full desk recruiter and career blogger whose passion is helping others reach their goals.
"I have used tools like the Metrostudy database, as well as purchased lists from research agencies to gather important information about the market I'm working in like area income level, family size, and home sales data. As far as free resources, I've collected information from local municipalities to review trends in the market including customer insights and sales information, and have collected information organically through conducting surveys during events like open houses to get a pulse on the local market."
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