What are some free and paid tools you've used to conduct market research and how have they been helpful?

Your answer may vary by industry, but the purpose of this question is to determine your experience with specific market research platforms and finding ways to research outside of them, or independently. You can name paid and free platforms or sources you've used to gather information about products and your audience.

Don't forget to study the job description so that in your interview, you can list any tools the company says are helpful in the role you're interviewing for. If you are familiar with a tool but don't mention it, they may assume that you don't have any experience in that area.