How would you explain Google Ads to someone unfamiliar with online advertising?

"Google Ads is explained easily as an online advertising service where business owners can pay money to Google in exchange for Google users to see their videos, services, or product offerings. I would tell them that while the advertisements they see and hear on the TV and radio to out to a large audience, what sets Google Ads apart is the fact that ads are tailored to an individual based on the words they use to search. This puts companies that advertise through Google at a distinct advantage knowing that their money spent is targeted towards people that have a much higher chance of being interested in their product or service."

"If I needed to explain Google Ads to someone, I would rather show them an example and then explain it using the visual. Google Ads is a way for businesses to buy an advertisement online, targeting a particular audience based on the words that they use to search. Take for example a coffee company. It makes way more sense to target advertising at people searching for a list of related words versus paying the same money to shoot an advertisement to a regional radio station."