Google Mock Interview
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Question 18 of 39
How would you explain Google Ads to someone unfamiliar with online advertising?
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
The better you understand a concept, the easier it is to explain it. With this question, your interviewer is testing to see how well you know the idea of Google Ads. Google Ads is one of the primary sources of revenue for the organization and they have completely shifted the thought process for advertising moving forward in an online world. From a 10,000 foot perspective, Google Ads can target customized advertisements to searchers based on keywords that they use within their search. Prior to your interview, be sure to do some quick reading on the overall concept of Google Ads and come to your interview prepared to explain them in Layman's terms.
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"Google Ads is explained easily as an online advertising service where business owners can pay money to Google in exchange for Google users to see their videos, services, or product offerings. I would tell them that while the advertisements they see and hear on the TV and radio to out to a large audience, what sets Google Ads apart is the fact that ads are tailored to an individual based on the words they use to search. This puts companies that advertise through Google at a distinct advantage knowing that their money spent is targeted towards people that have a much higher chance of being interested in their product or service."
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"If I needed to explain Google Ads to someone, I would rather show them an example and then explain it using the visual. Google Ads is a way for businesses to buy an advertisement online, targeting a particular audience based on the words that they use to search. Take for example a coffee company. It makes way more sense to target advertising at people searching for a list of related words versus paying the same money to shoot an advertisement to a regional radio station."
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