At Google, we take pride in our ability to stay one step ahead of our competitors. How will you contribute to this trend?
Prior to your interview with Google, it is critical that you research the organization and who its most vigorous competitors are. As you research, look for important information that proves what Google does best in their market and who is trying to do it better. As you answer, speak openly with your interviewer about your ability to work competitively and how you plan to contribute to the continued success of Google in the role that you are interviewing for. In the US, Google has over 60% of the market share with Bing holding just over 30%. But Google doesn't consider Bing or Yahoo to be their more threatening competitor. Amazon and Apple are among the strongest competitors, which makes sense when we stop thinking of Google as a search engine and start thinking of it as a tech company.
"I believe the best way to stay ahead of your competitors is to remain innovative and never shut down an idea. When you listen to your employees and encourage them to have great ideas, you can succeed far beyond any company not based on collaboration and innovation. I will contribute to the success of Google by committing my most attentive work to you every day, and helping to bring new and innovative ideas on a regular basis."
"I think that the best way to stay ahead of competitors in the tech market is to keep your products as simple as possible, while also remaining innovative. People want simple and easy products that they can understand. What I've seen from your competitors lately is that they overcomplicate their products. Google products and services are always easy to use, and I will continue to contribute to this trend."
Community answers are written by other candidates practicing this set. Reading how others frame the same question is one of the fastest ways to sharpen your own.
Anonymous Answer
"I think one way to stay ahead is to be customer-centric. By really listening to customers and understanding their day-to-day problems, there can always be room for improvement or innovation! I will bring these ideas and customer feedback to the team and other teams consistently to help provide innovation!"
Rachelle's Feedback
You sound very enthusiastic when it comes to customer experience and innovation. Starting with innovation, how could you offer up a more specific solution?
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