Master 30 Facebook Product Manager interview questions covering product sense, metrics, and execution.
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
A significant part of Facebook's business model includes digital services, advertising, and selling virtual reality and other hardware products such as the Portal product line. The interviewer wants to know how well-versed you are with the product lifecycle from a Product Manager's perspective. Be sure to tailor your answer to showcase your depth of knowledge in the business area where you will be focusing as a Product Manager. For instance, if your interview is for a PM role where you are rolling out products for advertising clients, consider focusing the bulk of your response on your related product lifecycle knowledge and experience.

Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"While completing my degree, I focused a great deal on the management of Retail Product Lifecycle. I am very familiar with the product lifecycle stages, particularly with product management in the hardware sector. This experience that I bring will help Facebook approach the competitive landscape of VR and hardware, where we must know about the market, ever-shifting demand, and fierce product competition. Proper product lifecycle management is also critical to preventing deadstock, a situation that does not benefit anyone involved in the product delivery or merchant process. The 4 stages that I understand are introduction, growth, maturity, and decline. I believe these stages apply to nearly every product on the market. Some move more quickly through these stages than others, especially if they are a product such as a specific app or game. Other products are evergreen and will move through this lifecycle much slower. I look forward to using my knowledge in the PM role to help Facebook further succeeded."

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Written by Rachelle Enns
30 Questions & Answers • Facebook

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By Rachelle