As a Facebook Product Manager, you will deliver products aligned with our mission and goals. What do you know about Facebook's mission and strategic competitive position?

Anonymous Answer

" I appreciate that Facebook's mission is 'to give people the power to build community and bring the world closer together.' I feel this mission allows for openness and creativity in bringing new approaches and ways of being more efficient through innovation. Examples include its digital advertising and how that has changed traditional advertising in terms of making advertising affordable for everyone. The new F2 and the Novi wallet and the Diem stablecoin may be the biggest game-changer to banking and payments as the internet was to shopping. Also, Oculus has cutting-edge VR that leverages its strong infrastructure. As far as competitive position, Facebook offers social media services and digital advertising options via its mobile apps and websites, including Facebook, Messenger, Instagram, and Oculus. When it comes to Facebook's advertising pricing strategy, the company ensures that its mission is met by -
The company uses the following pricing strategies for its online display advertising service from 'Pay-what-you-want' and 'Market-oriented' pricing. Pricing is often based on a per-impression or per click model, making digital advertising accessible to business owners with large and smaller budgets. This flexibility is well-embraced by many advertisers, making Facebook advertising a very competitive option compared to other marketing and advertising options. As a Product Manager for Facebook, I will always keep Facebook's mission and competitive strategic positioning in mind as we bring new products to the market and further improve existing products."