"There are many moving parts when correctly preparing for a product launch. I utilize a pre-launch and post-launch checklist that I have developed and tweaked over my Product Manager career. Aside from first clearly defining the products' features, I believe the most critical step pre-launch is to write a creative brief or press release for the product. We must know how the product will be best positioned before ever jumping into a launch. Setting a launch date and communicating this date with my team and the project stakeholders is also critical. When everyone is on the same page with the launch target, we can better ensure that this timeline is met. Also, gaining momentum for the product requires figuring out which social media channels and other media the marketing team will use to build hype for the product release. Last, and perhaps the most important, is to test the new product and its functions rigorously. A launch will only be as successful as the product is simple to use, after all. I understand that Facebook is firm with its approach to product launches. I have heard that Facebook Product Managers must write a mock press release for every product before development begins to ensure an exciting idea that generates customers' interest. If this is correct, I would love to learn more about this creative approach."