What could Capitol Records do to increase record sales for our lesser-known artists?
Capitol Records knows very well how to promote their lesser-known artists; however, they want to see if you can think creatively. The way you respond will also show the interviewer what you know about record labels and how things operate in the music and entertainment business. Discuss how you would use the marketing trends of today to boost new artists' exposure.
"The internet has opened endless possibilities when it comes to new artist promotion. If I were to put a plan into place for increasing record sales for lesser-known artists, I would begin with social media marketing efforts on YouTube and Instagram; primarily with Instastories. I would also seek out a collaboration between the new artist and a better-known artist from the Capitol Records label."
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Anonymous Answer
I would recommend executing a specific strategy based on the branding of the lesser-known artist. Building out the artist's platform, digital presence, and overall brand and then collecting the analytics around those efforts to see which audiences gravitate toward the artist organically. Then take that information and create custom campaigns based on furthering the foundation of the artist's brand while also penetrating the target audience's peak interest. The biggest thing to keep in mind is what works for some, won't work for others.
Chad's Feedback
This is a good answer, as you show a thorough understanding of established marketing strategies. I suggest also discussing new marketing trends, to demonstrate your ability to think creatively. For instance, are there ways Capitol Records could increase record sales for lesser-known artists by incorporating emerging trends such as video marketing (ie. YouTube, Vimeo, Instagram TV, etc.), mobile music marketing, streaming services, TikTok, or building relationships with influencers?
