How would you market an artist when you do not enjoy their work?
Without explicitly discussing any artists that you do not care for, try talking more about the approach you would take if Capitol Records asked you to help market them. Setting your musical tastes or personal preferences aside, would you work hard to ensure this artist got the most out of their record deal?
"I understand that not everyone at Capitol Records will like absolutely every talent that is signed. That's just part of the job, and it's good to have preferences when it comes to taste in music. That's part of what makes us unique. If I were asked to market an artist whom I did not particularly enjoy, I would work just as hard to market and promote them as if they were my all-time favorite. Through the process, I would likely develop a new appreciation for the work!"
Community answers are written by other candidates practicing this set. Reading how others frame the same question is one of the fastest ways to sharpen your own.
Anonymous Answer
I would do my best job of entering into that artist's world and understand what concepts and messages the artist is looking to covey. I would also figure out what the theme of the artist or project is and figure out how to creatively take those concepts further. Lastly, I would get an understanding of the fan and figure out what they like, anticipate, and have yet to see. I would then combine all of those strategies into a well-thought-out rollout/marketing strategy.
Chad's Feedback
Excellent answer! You make it clear to the interviewer you would not let your own personal music tastes impact your job, and you communicate a well-thought-out approach to developing a marketing strategy for the artist. Nice job!
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