As you get to the interview process for the operations team at British Airways, your interviewer knows that you are dedicated to a career in the airline industry. Now, they are looking to hear that you are dedicated and have a personal investment to a life long career with British Airways. They are asking this question to have you sell them on your own personal investment in their organization and really to ensure that your own personal convictions and beliefs match the airline's. As you answer this question, try to tie your own beliefs and views to that of the airline to prove your investment in the mission and values of the organization.