"I think the greatest challenge is misinformation and misunderstandings about water resources and water use. For example, we still struggle with misinformation about the quality of our water and how to conserve water. Educating the public about where our water comes from and how it's managed can establish a sense of personal responsibility and trust. Yet, we cannot teach everyone everything in one interaction, one social media post, or one ad. It's a long-term process that takes a lot of education and awareness from multiple angles."

Research the company website and learn about the type of challenges they address in their projects. Other social media sites and articles are also helpful and give you insight into what's happening in the industry, including current water-related challenges and environmental issues, industry experts and environmental agencies, and innovative problem-solving techniques to improve water quality.