Tell us about the last time you implemented change. Describe the issue, what you did, and the impact you made.
This question is an excellent opportunity to highlight your skills as an innovative leader and change maker. Since the interviewer is looking for a specific story-based example of a time when you implemented change, try delivering your story using the STAR answer method. STAR is an acronym for Situation, Task, Action, Result, and this framework can help you craft a response that is easy for the interviewer to understand and follow.
Think of an example that will resonate with the hiring company. For instance, if the company faces a challenge attracting new talent, consider giving an example of a time when you improved your company's talent attraction process to be more enticing and competitive. This approach will help the hiring company to see a fit between their needs and your skills.
"(Situation) When I first joined my current company, I quickly noticed there was little structure in how we followed up with high-quality leads. (Task) As the new Sales Manager, I knew that I had to repair this lack of structure since it directly tied to my sales team's success, including our sales numbers, closing ratio, and other critical metrics. (Action) The company had invested in Salesforce, but they were not utilizing it properly, so I engaged a Salesforce Administrator. The Salesforce Administrator and I had discussions on how we could maximize the team's capability in the system. Next, the Salesforce rep and I held a 3-day training with the sales team to ensure they were fully capable of following through and completely bought into the importance of utilizing the CRM correctly. We trained on Contact Management, Lead Management, and Dashboard Dynamics. (Result) Over the period of three months, we saw an incredible boost in our sales numbers. The team increased their outgoing calls by 70%, and our call-to-close ratio skyrocketed."
