"For me, a typical sales call will include some pre-work to get to know the client. I would want to get an idea of their pain points and how I can satisfy them. The conversation itself will start lightly. I'll tell them a bit about my findings on their company, and I will ask them to talk about their needs. Instead of constantly pitching to them, I will conduct myself in a consultative manner and directly address how our product or service will solve each of their pain points. If I foresee any risks or issues, I will be as forthcoming as possible.

At this point, my goal is to ensure the client fully understands what we are offering. If they are ready to go ahead, then I can close the sale. Otherwise, I will be sure to get their commitment for a follow-up meeting. After we get off the call or meeting, I will send them any further information based on our conversation to ensure that they make an educated decision moving forward."