Do you think traditional marketing campaigns are valuable?

Before the interview, try to discern if the company uses traditional marketing campaigns. If they do, you'll want to give a positive answer; if they don't, your answer should emphasize that digital marketing is more valuable. If you're not sure whether or not the company uses traditional marketing, it's best to give a neutral answer.

"Traditional marketing can be effective in certain industries, especially those with a diverse consumer base that includes audiences who don't typically utilize social media or the web."