How to Answer: What does the acronym PEST stand for, and have you ever used it?
Advice and answer examples written specifically for a Business Analyst job interview.
28. What does the acronym PEST stand for, and have you ever used it?
How to Answer
PEST is a form of analysis used to pick apart a business environment, allowing a business analyst to understand all of the external factors a company may be facing. PEST is for; Political, Economic, Social, and Technological. As a seasoned business analyst, you should know what PEST is and how to tackle this type of analysis. Show the interviewer that you have the knowledge they are seeking.
If you have never used PEST analysis before, that is okay too, merely show the hiring authority that you understand the concept and are eager to work with this form of analysis in the future.
Written by Rachelle Enns
1st Answer Example
"I have used PEST multiple times as it pertains to seeking out the major external factors that all businesses face which include Political, Economic, Social, and Technological. A business analyst must single out these factors and study them before making recommendations to a client on specific areas for change and improvement."
Written by Rachelle Enns
2nd Answer Example
"As I am newer to my career, I have not implemented PEST analysis with a real client; however, I did use PEST in a case study while in University. I was to take a struggling e-commerce operation and discover the political, economic, social, and technological factors which were potentially affecting the business. It was an effective method of analysis which I look forward to mastering as I further my career."
Written by Rachelle Enns
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