How to Answer: Describe Kano Analysis and why it is important.
Advice and answer examples written specifically for a Business Analyst job interview.
25. Describe Kano Analysis and why it is important.
How to Answer
Kano Analysis was created to meet the ever-changing needs of customers and clients. When analyzing a product, it's vital that a company fully understands how to determine customer happiness. There are three points to Kano Analysis:
- Unexpected Delighters
- Performance Attributes
- Must-Have Attributes
Show the interviewer that you understand these three points work together to help you analyze customer satisfaction.
Written by Rachelle Enns
1st Answer Example
"Kano Analysis is a group of qualifiers that a company needs to meet before putting a product to market. Unexpected delighters are seen as the things a company or product delivers that are 'extra.' Must-have attributes are what a customer expects. Then, Performance attributes come from the 'more is better' customer mentality."
Written by Rachelle Enns
2nd Answer Example
"Kano Analysis is important because it helps a company to understand their customers' satisfaction threshold better. Kano is used to understand customer needs, determine their requirements, develop new concepts, and analyze competitive products."
Written by Rachelle Enns
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