Advice and Examples: What makes our company different from others in this industry?
What makes our company different from others in this industry?
The hiring company wants you to outline what you believe is its unique selling point. The goal of your response is to show the decision-makers that you have researched the organization and that you are excited about what differentiates the company from other potential employers in the industry.
Before your interview, take some time to learn more about the company's business principles, values, mission, and goals. These statements and principles will outline for you what makes the company unique. If available, you can also visit the news page or resources page from the company's website to read more about what efforts the company has been recognized for recently or any awards the company has received.
How to Answer
How you answer this question will speak directly to how well you have researched the hiring company before attending your interview. Take a look at the company website and its news section. You can also check out Google and see if the company is trending on any hot industry topics.
When speaking about what makes the company different from its competitors, you do not need to go into a significant amount of detail on the information that you find. Give enough to show the hiring managers that you pay attention to the organization's accomplishments and understand what sets them apart.
What You Need to Know
The average HireVue interview takes approximately 30 minutes to complete. This one-way video interview typically includes 3-5 questions. Depending on the hiring company's parameters, the HireVue platform will generally give you 30 seconds to prepare a response and up to 2 minutes to answer each question. It's important to note that HireVue stops recording as soon as your time limit is up, so it's better to run under time than overtime.