Do your research on the company to find out how they compare to their competition. If you are new to the industry, you may want to take some time to learn more about how your position will relate to the bigger picture of manufacturing, sales, or marketing of the products. Go deeper than versing yourself in the position, the company, and their competitors. Read up on what is trending in the industry and how it relates to the promise of working in this sector. Exhibiting this kind of industry knowledge will display your as committed, passionate, and invested in your career.