What made you decide to apply for this position?

Take what you've found while researching this company, and highlight the things which align with your personality and goals. Go deeper about your qualifications, the aspects of the job you are most attracted to, and how that came across through their job posting, along with the company's values.

If you've taken the time to explore and gain a deeper understanding of the brand culture, now is your time to focus on why you are a good fit. Expressing that you want to work for them and why you want to work for them goes a long way.

"I love how your company fosters innovation. Your company is at the forefront. You even say your people are thinkers, dreamers, and doers. That's me!"

"In every job I've had, I've done the best I could, pretending it was my company. That's Siemen's model, encouraging collaboration. That's something I want to be a part of."