We have a few strong competitors. In your opinion, what does Siemens do to stand out from the rest?
Your interviewer wants to know how familiar you are with their brand. Branding is the identity and personality of a company. It is also their culture, and they want to see how well you'll fit into their culture.
"I've researched Siemens online and found a common theme in the reviews, comments, and news articles surrounding the fairness you offer your employees. You have strong benefits programs and offer multiple growth opportunities in all departments. This seems like a positive place to work. Your competitors didn't stand out in that area."
"I believe that Siemens stands out from the rest through clear branding and marketing strategies, which your target market relates to. I look forward to joining an organization with such great focus."
Before your interview, it is important that you not only research Siemens but also its competitors. Describe how their brand sets itself apart from others.
You should not say, "Siemens is the best. They've been around for a long time. No one does it better. No one." Avoid vague oversimplifications. Focus on the brand and share your understanding of their culture and brand.
Community answers are written by other candidates practicing this set. Reading how others frame the same question is one of the fastest ways to sharpen your own.
Anonymous Answer
What Siemens does that I think helps them stand out from the rest is that their changes are preemptive. I see many large corporations that bring about change AFTER an issue arises. Siemens has, of course, learned from direct issues, but there have been changes that you implemented that were preemptive. There was a quote on the website that said, "only those who are able to change can control their future," and I believe that sentiment is what keeps this company going after 170 years.
Kristine's Feedback
Excellent response! You are familiar with the company's competitive advantage and share something to support you viewpoint from the company's website. You will impress your interviewer with this response! For clarity, I reworded the part of your response about learning from direct issues.
I think what Siemens does to stand out from the rest is to make changes preemptively. I see many large corporations that bring about change AFTER an issue arises. Siemens has, of course, learned from issues after the fact, but there have been many changes that you implemented that were preemptive. There was a quote on the website that said, "only those who are able to change can control their future," and I believe that sentiment is what keeps this company going strong after 170 years.
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