Practice 35 Pernod Ricard interview questions covering brand management, premium spirits expertise, and global beverage leadership.
Question 32 of 35
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Kevin Downey has an extensive background in business management, recruiting, branding and marketing. He's volunteered his career coaching services at job fairs, lecturing on interview techniques and crafting winning resumes and cover letters.
"Our company offered a fantastic 'opportunity buy' for a great wine. This was a one-time featured product. We aimed to push this item and boost our sales company-wide. Initially, the product was underperforming. I had an idea for a new merchandising approach and sold one of my clients on this approach. So I built a truly unique merchandising display for this opportunity buy and added some custom signage. My inventive display resulted in this location selling out. I took photos, tracked the numbers, and then offered my results to the rest of my clients. Soon they all requested the product. Within the week, the item was out of stock, and I gained the attention of our regional manager, who expressed gratitude for my hard work. I was awarded number one in the region that month."

Kevin Downey has an extensive background in business management, recruiting, branding and marketing. He's volunteered his career coaching services at job fairs, lecturing on interview techniques and crafting winning resumes and cover letters.
This question offered you another opportunity to advertise your merits and frame yourself as a desirable asset. How you answer will allow the interviewer to assess how resourceful and capable you are at thinking outside the box. It will also show them your goals and motivators in your work. These will enable them to compare you to the other applicants in the interview pool.

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Written by Rachelle Enns
35 Questions & Answers • Pernod-Ricard SA

By Rachelle

By Rachelle