Pernod Ricard Mock Interview
Practice 35 Pernod Ricard interview questions covering brand management, premium spirits expertise, and global beverage leadership.
Question 9 of 35
How can a liquor brand best influence a customer at the point of purchase?
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
Merchandising is critical to the success of product placement and, when effective, plays on the psychology of why a person buys what they buy in a retail setting. Playing on what catches a person's attention, what then draws their eye, and the data points they collect versus the ones they are blind to takes a keen understanding of a person's impulses and macro-behavior.
If you fail to merchandise effectively or your signage fails to effectively advertise the necessary data points, the information a person neglects to collect will result in a lost sale, and your products may not sell as fast as expected or at all. Discuss your strategies to ensure your product moves, guaranteeing above-average sales and greater client satisfaction.
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"The checkout area is critical when it comes to upselling opportunities. I like to teach my customers the value of impulse buys at the point of sale and how much they can increase their profitability. Customers waiting in line need something to look at, so why not put fun promotional products around the checkout, with graphics and catchy signage? As a rep, I focus on displays and promotions seen from the counter or the checkout."
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"When it comes to overall influence, a liquor brand can have window signage, neon signs, competitive placement inside coolers, and eye-catching signage for 'grab' items at checkout to encourage impulse buys. I look forward to learning more about your merchandising standards at Pernod-Ricard."
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