Pernod Ricard Mock Interview
Practice 35 Pernod Ricard interview questions covering brand management, premium spirits expertise, and global beverage leadership.
Question 16 of 35
How would you develop and nurture a new client account?
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
Everyone has their own style and approach. The interviewer wants to understand yours. Transparency is the best approach here. Coming across as guarded with your trade secrets will only communicate that you lack the interpersonal skills to build the relationships necessary to succeed in this role. Share your sales process, how you build rapport with your clients, and the measures you take to build upon and maintain lasting relationships with your clients. Talk about how you empathize with and identify their needs. Put your all in with confidence and pride and frame yourself as a desirable asset.
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"I must understand their business, customer demographics, and existing products before making recommendations or asking for a sale. I go in person when approaching a new client account. I introduce myself, offer free samples of my product, and ask them about their business and customers. Being inquisitive and allowing the business owner to do most of the talking is a significant factor in rapport building."
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"When approaching a new prospect, I would show them that I have researched their business. I look at who the owners are, if they own other businesses, the demographics within a three-mile radius, and more. I will visit the store as a customer and take note of the stock they give priority placement in their store. Once I am ready with an idea of how my product can benefit them, then I will approach with my sales pitch."
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