What are the most common objections you expect to hear from new home buyers in this market?

"What I have found, primarily in the past six months, is that buyers have too many choices. The residential homebuilding options have exploded in our region, and every person with some design taste has decided to build homes to flip. When I come across this objection, I ask my potential clients to keep focused only on the most reputable builders and leave the new or 'one-off' builders out of the equation. It's imperative to me that my clients purchase a quality product, to avoid disaster and disappointment down the road."

"I imagine that the most common objections that Lennar Corporation hears from clients would be based on price. I know that your product is premium and that you use only the best materials, which means that your pricing is more on the luxury end. I think it's great that you maintain integrity in your pricing, never competing with other builders who cut their prices down by the thousands just to move their product."