This question assesses your adaptability and whether you embrace or resist change. The Kraft Heinz Company has brands that have evolved over the years, and the company has been through several incarnations. Adapting to change is part of their success.
As they state in their core values, "Attracting, nurturing, and developing talent is our top priority." The interviewers want to make sure they recruit the best of the best. They're looking for employees who strive to innovate and evolve with them rather than finding comfort in the status quo and resisting change when it comes.
Consider this question a character test. Policies coming down from the top are likely in place for reasons you may not be fully aware of nor privy to. The interviewers want to discern if you ask questions to understand and support the company's vision. They want to know if you voice your concerns if you disagree with a policy and whether you are motivated by self-interest or the betterment of the team. Consider these points before answering such questions.