"Fidelity Investments has built its business and reputation on the highest standards of customer service, integrity, and personal responsibility." Fidelity takes pride in their reputation and their part in ensuring those they hire are operating ethically and according to their values. If you have ever been asked to act unethically, talk about the situation without speaking poorly of another finance professional or past employer. If you haven't, spend time determining how your values align with theirs and share how you would navigate such a situation should it arise.