How would you describe what we do here at Meta?

Why the Interviewer Asks This Question
What You Need to Know
Tips
How to Prep
Answer Example

They're curious about how familiar you are with Meta and how they define themselves as a company. They are also curious how effectively you would detail what they do as a company to their users, advertisers, or the general public. They're looking for candidates with exceptional communication skills, and who are resourceful in building relationships across the larger Meta ecosystem. For example, before Mark Zuckerberg rebranded Facebook as Meta, he was quoted as saying, "Facebook is really about communicating and telling stories."

Meta describes what they do as building technologies that help people connect, find communities, and grow businesses. Among their offerings, they sell proprietary AR and VR devices, such as Meta Quest and Ray-Ban Meta. They offer their social networking apps, such as Facebook, Messenger, Instagram, WhatsApp, and Meta Horizon. They even offer work tools involving immersive virtual reality experiences. Not only do they expect their employees to represent the interests of the company, but they expect them to embrace their offerings as well.

Meta details in their code of conduct that they expect their employees to communicate transparently. They state that they empower honest, open communication and that they expect their employees to be clear, truthful, courteous, and professional in their internal and external communications. "We understand that information travels rapidly and unpredictably. As Meta Personnel, everything we say and share reflects on us individually and on Meta. We are thoughtful and responsible in how we connect and communicate with the world. Whether we are in a meeting, a cafe, walking together or communicating online, our words matter. Thus, we should pause before communicating to avoid misunderstandings and allow our authentic voice to be heard."

Your social media presence can reveal a lot about you, your hobbies, external interests, and your personality. The more your online presence reflects upon you as a good fit to join their company, the better. Your interviewer expects you to be publicly active on their social media channels. However, they also count on their employees to make it clear when they are expressing their personal opinions, not leading people to believe they are speaking on behalf of Meta, unless they've received permission to do so. So before your interview, make absolutely sure your online social media presence is professional.

"I would say that Meta helps connect individuals and communities on a global scale. They find new ways to help people tell their stories, to relate to each other, and new methods of communicating online, enabling everyone's voice to be heard."