"As I was reading through the Red Cross's website, I especially connected with the statement that the organization strives for a 'high-performing workforce of employees and volunteers who reflect all communities we serve.' As a volunteer recruiter, I truly believe that people who live in communities served by social service programs ought to be involved in the development and implementation of those programs. This includes volunteering. Last year, I ran a report of the zip codes where our volunteers live so I could see how many of them live in our service area's zip code. The number was really small compared to other areas of the city. So, I arranged a meeting with the director of a local community development center there, and he allowed me to present volunteer opportunities on a monthly basis. This strategy resulted in a dozen new volunteers from that community."

"As I examined our volunteer records and looked through my contacts with different corporations, school groups, nonprofits, religious organizations, and more, I realized that my organization's fleet of volunteers and strategic partners did not include representation from the LGBTQIA community. I saw this as an opportunity to act on our organization's DEI vision which embraces the diversity of gender identity and sexual orientation in the same way as the Red Cross. I contacted the outreach officer at a local LGBTQIA community center and shared information about our organization and why I thought a partnership with their community center made sense. The officer agreed to meet with me, and some of their employees came to volunteer soon after as a trial run. When they enjoyed the experience, they organized a regular rotation of volunteers from members of their community center."

Discuss how you have identified and targeted a specific demographic for recruitment purposes. This is also an opportunity to show your understanding of the Red Cross's 'Diversity, Equity, and Inclusion' vision detailed on their website.