The definition of excellent customer service is similar to providing outstanding patient care. When working with patients, they are still considered customers or clients since the organization makes a profit from the service they provide. The interviewer wants to hear how you define excellent customer service to see if your values align with the company culture. You can give many answers that describe excellent customer service, such as actively listening to your patient, being empathetic, compassionate, reassuring, and honest. Greeting all patients with a smile and respect while protecting their privacy and confidentiality are a few others.