What marketing techniques should be considered when introducing a new program or service to the community?

While you can make a laundry list of marketing techniques, your answer will be stronger if you name one or two techniques and explain why they should be considered and how they can be expected to make an impact.

"The most effective marketing techniques reach the intended audience, and sometimes in social services, the audience is diffuse and not easy to find. For a new program or service, I would reach two audiences - those who will be clients of the program and those who might be supporters of the program (through financial backing or volunteering). In both cases, I would market to the audiences where they are. If we are launching a program for low-income mothers and know of a local TikTok star who can reach them, I would try to get the TikTokker to spread the word. Potential supporters might be better reached through direct mail or local churches."