"First, I find ways to help the community understand the programs and how they will make a positive impact on the entire community, not just on those directly served by the program. I also try to meet the community where they are. If we are talking about a toy drive during the holidays, then I'd advertise where the community is already doing their holiday shopping. If we are looking for volunteers to commit to regular service, I would use social media and partner with organizations that already have a membership or local following."