Focus on demonstrating your understanding of content marketing. You don't have to be a content writer or "idea person" to understand the principles of content marketing, so make sure you research the topic if you don't already feel comfortable discussing it.

"Content marketing is a targeted marketing approach that focuses on delivering highly relevant and helpful content to consumers to build brand loyalty and trust. It avoids making sales pitches and includes subtle calls to action. As an SEO Specialist, I understand that the quality of the content on a webpage is a priority, so I'm careful to make adjustments and suggestions with that in mind. In the past, I've suggested making adjustments to content like breaking it down into smaller, more focused sections, which keeps the integrity of the content intact while helping search engines index the site correctly."