Focus on specific examples of methods you can use/have used to create organic traffic beyond keyword optimization. If you have limited experience beyond keyword optimization, you should spend time reading about the topic before the interview so you can answer the question with confidence.

"There are a few great ways to create organic traffic beyond keywords. For example, influencer marketing can be really helpful in certain industries, so having a handful of relevant brand ambassadors is a great idea. It's also important to find and remove non-performing content. SEO audits usually point toward the content that should be looked at more closely. Lastly, making sure HTML tags and images are optimized is just as important as keyword optimization, so that is a consistent part of my approach to SEO."