If the job ad doesn't mention a specific CMS, focus on discussing any CMS you've used or are familiar with. If the job ad mentions a specific CMS you are familiar with, explain how you utilize its tools, giving a couple of examples. If you have used a CMS, but not the one mentioned in the ad, research it before the interview. Tell the interviewer that while you haven't used that particular CMS, you have used others. Explain your understanding of CMS tools, highlighting that you took the time to read about the CMS listed in the job ad and feel confident you could master it.

"I am most familiar with WordPress CMS but also have some experience with HubSpot. I like WordPress because it has a lot of helpful plugins, and I use it to set custom URLs for pages and posts. It's also quite rare that I have to do any backend coding or write separate HTML tags with WordPress. On the other hand, HubSpot generates very detailed analytics, which is useful in improving my SEO strategy."

"I saw that your company uses XYZ CMS, which is great because I've used that in the past and found it helpful. One of its best features is [specific feature] which I've used to..."

"I saw that your company uses XYZ CMS. While I haven't used that before, I read some reviews on their website. It seems like a great tool! I have used WordPress CMS, which offers similar tools, so I feel confident in my ability to quickly learn XYZ CMS. Both systems allow for customizable URLs and have effective keyword tools."