What can you tell me about our product line?

Remember to research the demographic, market, competitors, and history of the products developed by the company you are interviewing with prior to your interview. Interviewers are likely to exclude candidates who are unable to answer this question satisfactorily from future interviews or offer consideration.

"Your company develops XYZ software solutions for mid-size businesses to support their operations. You offer cloud and on-premises hosted solutions as well as consulting services. The products are delivered in modules that can be customized depending on the specific needs of the clients. Some of your notable clients include company/client names. Your main competitors are company names.

According to my research, the annual revenue for last year was X million dollars. The job description mentioned part of the principal product manager role would be to drive growth. Can you share with me the goals for growth or any details of new markets you are looking to break into?"