Describe an improvement you would make to our XYZ product.

Remember to thoroughly research the products offered by the company you are interviewing. This question is often used to identify top-tier candidates for the open role, and interviewers expect well informed responses. Also, make sure that the suggestion you offer is feasible. While radical product shifts can transform a business, it is important that the interviewer find your answer relatable.

"I would consider including the XYZ module with the basic product package. The functionality represented by that module is a common feature set that many competitors offer as an add-on. You could increase your basic product offering price by 20% if you included it with a basic subscription. That would put your product in a position to be a better overall value than the competition while still being affordable for customers who do not yet need that module, but can seem themselves needing it in the future."