Remember to thoroughly research the products offered by the company you are interviewing. This question is often used to identify top-tier candidates for the open role, and interviewers expect well informed responses. Also, make sure that the suggestion you offer is feasible. While radical product shifts can transform a business, it is important that the interviewer find your answer relatable.

"I would consider including the XYZ module with the basic product package. The functionality represented by that module is a common feature set that many competitors offer as an add-on. You could increase your basic product offering price by 20% if you included it with a basic subscription. That would put your product in a position to be a better overall value than the competition while still being affordable for customers who do not yet need that module, but can seem themselves needing it in the future."