"One of the obvious areas of concern would be to assess how the resorts' online and offline marketing strategies are faring. As a ski resort, are they putting the bulk of their marketing spend a few months ahead of their peak seasons? Apart from marketing, I would also suggest looking into technical operations. It could be that the resort is behind on the technological advancements with booking and overall customer convenience. These technological innovations make resorts more appealing to increasingly discerning guests. Aesthetics, ambiance, and customer experience are critical, and I would propose a plan focusing on those factors simultaneously. Lastly, but most importantly, I would take a deep dive into the management structure and leadership style of those running the resort. I believe that a strong and stable management team is a critical key to success. Management should be focused on short and long-term goals and have an aligning vision. Without those objectives clearly outlined, any other changes would likely be futile."
