"When I took over as the Trainer for a sales-driven retail organization, sales were at an all-time low, and my role was new to the company. During my interview process and upon being hired, it was emphasized that effective sales training would be at the top of my list in the first year on the job. In my initial weeks on the job, it didn't take long to learn that our sales team didn't have the overall drive to succeed that is seen at most other large retail outlets. Right away, I knew that my training needed to focus on motivational factors. Over the next few months on the job, I worked closely with the sales leadership team in creating mission-driven goals and values for their team that had never been defined before. With them, we created a list of missions and values that included the importance of the sales team to the organization and how to define success in the sales roles within the organization. When the training started, it was well-received by all. In the months following, overall sales numbers started to slowly increase and over time, our sales staff retention numbers increased significantly."