For this question, you want to be brief but advertise yourself to the prospective interviewer. This question is often a challenge for individuals to respond to when they are unsure or can't articulate how they can benefit the company. If you can't think of ways that you are unique, ask a few friends or family members what sets you apart from other people. Their observations may help you understand how you are perceived. It is also a good idea to think about the highlights of previous jobs or projects you've completed. If you've received accolades on a particular area that you do well or received recognition for making a significant impact on a project, feel free to mention this in your response if it relates to the job you are interviewing for.

"Based on the job description and our interview today, it sounds as if you're looking for a director who can hit the ground running with minimal training. With over ___ years of experience in the field and my education in ____, I feel that I can offer a new perspective and dimension to this agency while staying true to the brand you've already established."