What is the most exciting goal for this company in the next year?

As a potential new hire, you will naturally be interested in the hiring company's targets and goals. In addition to your independent research, be sure to ask the interviewer about the most exciting innovation, product, service, or upcoming change the company is currently facing.

The more the interviewer divulges regarding the company's short-term goals, the better you can draw the correlation between your experience and their goals.

This question can be a great conversation piece. As the interviewer offers their answer, you can ask more in-depth questions to understand the company's work better.