Pay attention to the keywords and phrases they sprinkle throughout their website which offer clues to the traits, strengths, and experience they are looking for in their ideal candidates. For example, words such as connection, innovative, change-driver, understanding and empathy, knowledgeable, and a learner, can all be gleaned from the following statements. "Each and every member of our crew brings their knowledge, understanding and skills to connecting our clients with the investment opportunities that make a difference. Open to learning and innovation, they also share their time and talents with each other. Add your unique experience to the mix and see what it's like to change an industry with us."

"I guess I would say that one of my strengths is that I am a real people person. I make friends everywhere, and not just acquaintanceships, but real friendships where we truly bond. I am very empathetic and a great listener, so people respond to that as well and are always coming to me for help and advice. This is especially true of my clients. I am also actively learning and staying up to date, so people trust that I know what I am talking about, which is helpful as well."