How to Answer: What are some of the challenges that the food and beverage industry face today?
Advice and answer examples written specifically for a The Coca-Cola Company job interview.
1. What are some of the challenges that the food and beverage industry face today?
How to Answer
With the increase in food allergies and the increase in knowledge of things like hydrogenated oils are bad for your health, the food and beverage industry faces the pressures of keeping the public happy while staying true to their products. Do your research before the interview to make sure you are aware of some of the challenges within the industry. You may want to review press releases or news articles about The Coca-Cola Company to learn about any recent events or challenging situations they are facing.
Written by Rachelle Enns
1st Answer Example
"I am impressed by the way your company has adapted to the beverage industry over the last 130+ years including the big acquisitions like Minute Maid in 1960's and Barq's in 1995. I also just read that you launched your first alcoholic beverage in Japan. It's great to hear that you are so competitive within the industry, always taking an innovative approach and listening to the desires of your customers."
Written by Rachelle Enns
2nd Answer Example
"I believe that the biggest challenge that the food and beverage industry faces today is the fast-changing trends in food and beverage. Everyone is working so hard to come up with the latest and greatest thing that it's very challenging to remain a trailblazer in the market."
Written by Rachelle Enns