"During my time as a project manager at XYZ, I managed the development of a client's new service offering. We built the front end: landing pages, appointment scheduling, and the like. We also supported the back end. The client had a very specific taste in aesthetics which did not translate well for the business. For example, they preferred graphics that could confuse customers. I did a quick research about how their choices would negatively impact customer engagement and presented the facts to them. We reached a compromise for go-live, but the final product still bothered me.

In the first couple of months of the site being live, I plugged in a website heat-mapping tool that would monitor customer interaction. Long story short, I somehow proved that customers were confused by the visuals. I worked with our creative director on new visuals and we ran an A/B test. Our A/B test proved us right. In the end, we were able to persuade the client to change the design. In addition, we started implementing the same A/B process for other clients, which enabled the company to scale our offerings."