Describe a time when you had to leverage data to make or influence a decision.
Demonstrate your ability to deep dive. As a leader, you are expected to sweat the details. Cite an example of a time when you investigated a problem and used metrics to solidify a decision. It may help to present your answer in a structured format, for example, the STAR format: situation, task, action, result.
"Once, I managed the revamp of a client's e-commerce website. Ultimately, the goal was to increase sales. The client's biggest pain point was that customers often abandoned their carts because they had questions about the product/s they were interested in.
I proposed to address this pain point with an automated Chatbot that could be programmed to qualify inquiries and route site visitors to a real person, as needed. First, I put together some statistics from other E-Commerce websites that were using Chatbots. I showed specific metrics of abandoned carts before and after Chatbot implementation. I even showed the client a few other key performance indicators they would be able to track with a Chatbot, such as cost per conversion and customer insights per user. I arranged a few demos with the best Chatbot providers and I asked them to emphasize the average return on investment from their E-Commerce clients. The client was really impressed at how little investment they had to make to implement such an efficient solution."
