How do you decide when to stop pursuing a prospect who won't commit?
There will inevitably be times when you're chasing a prospect who seems perfect and then things fizzle out. Explain to the interviewer how you know when it's time to stop pursuing a prospect. Emphasize that you strive to invest your time in prospects and/or clients who are engaged and interested.
"One of the first signs that a prospect or current client aren't interested in what I'm trying to sell is that they stop engaging with me. This means that they don't respond to my emails or calls. If they are clearly avoiding me, it's likely they aren't legitimately interested. Similarly, if they refuse to set up a follow-up call or they don't want to take the next step in the process, it usually means that this isn't going to go anywhere. Usually when this happens, whenever I call them I get voicemail. While sometimes they are just busy, many times this signifies that it's time for me to move on. Finally, if they aren't asking me questions or providing me with truthful answers to mine, it's probable that they aren't serious about what I'm trying to sell. Ultimately, I invest my time in clients and prospects who converse openly with me, engage in two-way conversations, and make themselves available to talk."
"There are signs a prospect will exhibit if they are not interested in a common sale goal. This can be in the form of unreturned emails or calls or the inability to answer questions such as their goals for the project or who will be involved in the decision. This information lets me know they are not serious or decision-makers. The conditions must be suitable for a sale, whether it is pain points or circumstances. If a prospect isn't showing interest or responding to communication after multiple follow-up variations, it is time to move on and invest my time in qualified leads."
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