When Rocket Mortgage started as Quicken Loans, it emerged as one of the first online lenders. Since their pioneering business model first hit the scene, they've taken measures to stay ahead of their competition. Therefore, they want to assess how motivated you are to pursue this opportunity with them. To compete with the other candidates in the interview pool, perform your research on the company before your interview. Familiarize yourself with their competitors and what sets Rocket Mortgage ahead of the pack. Once versed in their model, dig into the core values and mission statement which motivate them. Use these points to guide your answer. This question tests how aligned your values are with theirs.