Tell me about a project you worked on where a conventional approach was not suitable.

"In 2009, our economy suffered, and a lot of businesses were struggling to keep their doors open. At that time, a conventional approach was to take out additional ads on the radio or TV. Social media was starting to become a major advertising outlet - and it was free. I launched a social media campaign that was very successful. We were able to generate new and repeat business while coming in under our advertising budget."

"I recently worked on a project that was ahead of its time and federal guidelines. If you want to achieve something you never have before, you have to do something you have never done. We took an unconventional approach to federal research and licensing technology through the Office of Technology Transfer in a way never done before. It was a necessary step to achieve the bigger picture."

Remember that it is not always possible to control the approach taken in the workplace. If you haven't had the opportunity to drive the approach, describe a time you saw an alternative opportunity and why you think implementing your approach would have added value.