Think about your goals, and how working with the Ford Motor Company will help you accomplish them. Demonstrate that breadth of the research you've performed. Find out on their website what Ford's values and mission statements are and how they line up with your values. Share how you are the type of employee who goes above and beyond, consistently exceeding expectations, and that you are looking to work with a company that strives for the same. Exhibit that you are looking for a long-term opportunity with a company that has a lot of potential for career advancement from within.